Boutir.STORE: A Mobile Commerce Platform

 In Branding, Business A Mobile Commerce Platform

Boutir.STORE is a mobile commerce platform to create and manage an online store on the fly via a smartphone. The Hong Kong-based startup will be exhibiting at the 2017 RISE Conference in their hometown this July. Eric Ng, founder of Boutir.STORE, gives us a quick low-down on what keeps them going!

Tell us about Boutir.STORE. 

Boutir.STORE is a mobile commerce platform dedicated to sellers who want to setup an online store for their business and break free from expensive transaction costs & listing fees of major marketplaces. With a 3-minute setup time, we are probably the fastest online store builder in the market. We make selling online as simple as it should be.

Mobile Commerce Platform, Boutir.STORE

When did you get the idea to start working towards the mobile commerce platform, Boutir.STORE?

In October 2013, Boutir.STORE joined AngelHack HK and won the Grand Prize Award. This 24-hour hackathon event was pivotal for us. We formed the team, designed the User Interface (UI), and simultaneously built the mobile app, the store website and the backend on Google App Engine. Furthermore, we pitched and presented the demo for our startup idea.

How has the journey been so far? Share a couple of unique learnings over the time you worked on Boutir.STORE.

If a startup is a journey of 100 steps, the first step is the most difficult. Having said that, every step that follows is equally crucial. Our journey with this mobile commerce platform has taught us the need to evolve rapidly from an idea to a prototype and subsequently to a product. So far, we have experienced promising traction for Boutir.STORE, and our next step would involve gearing up for a Pre-Series A round of funding followed by solid investor relationships.

Mobile Commerce Platform, Boutir.STORE

You’ll be exhibiting at RISE 2017 in about 2 weeks. How are the preparations going, leading up to the event? Tell us what your plans are like.

RISE is a great opportunity for us to showcase our mobile commerce platform! The team will be stationed at our ALPHA booth to meet with prospective customers, potential users, partners, investors and media persons. We will distribute leaflets and carry out product demonstrations. In addition, we have prepared a 4-minute pitch for our participation in a mentor session. Also, we will actively promote our RISE experience on our Facebook channel.

Boutir.STORE is headed to RISE Conference 2017 with 100% sponsorship by the Startup League on their ALPHA booth. To know more, visit or write to

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